Who Buys Apple Watches Online
This is the primary driver for 39% of all smartwatch use cases. Users often buy to track metrics like VO2 max, heart rate, and sleep quality.
Ownership correlates strongly with wealth. About 31% of users earning over $100,000 own an Apple Watch, compared to just 11% of those earning under $50,000. Over 84% of owners hold a college or postgraduate degree. who buys apple watches
Creative and corporate professionals use it as a "convenient extension" to manage notifications and schedules without needing to pull out a phone. This is the primary driver for 39% of
This is the primary driver for 39% of all smartwatch use cases. Users often buy to track metrics like VO2 max, heart rate, and sleep quality.
Ownership correlates strongly with wealth. About 31% of users earning over $100,000 own an Apple Watch, compared to just 11% of those earning under $50,000. Over 84% of owners hold a college or postgraduate degree.
Creative and corporate professionals use it as a "convenient extension" to manage notifications and schedules without needing to pull out a phone.