Woo - Rihanna 99%

The beat was primarily produced by Hit-Boy , who developed the original track during the early Anti recording sessions. Travis Scott is also credited as a producer, contributing to the song's "trap-heavy" influence.

"" is a gritty, experimental standout from Rihanna’s eighth studio album, Anti (2016). Characterized by its heavy distortion and chaotic energy, the track represents a departure from her polished pop roots, leaning into a "futuristic robo-R&B" aesthetic. Production & Collaboration Woo - Rihanna

As the track progresses, the abrasive production softens to reveal Rihanna’s underlying hurt, culminating in the admission that she doesn't want to care anymore. The beat was primarily produced by Hit-Boy ,